• [ network ]
  • goatmatrix.net
  • gvid.tv
  • img.gvid.tv
  • games.gvid.tv
  • apps.gvid.tv
HomeUploadUpload DirectHotlinkRandomAbouttheme toggle
Expand

Reality Show President: Inside the White House PR Machine

Views:1049
@ReasonVids

"I am who the media says I am. I say what they say I say. I become who they say I've become."—Barack Obama, The Audacity of Hope, 2006.

"Let me say it as simply as I can: Transparency and the rule of law will be the touchstones of this presidency."—Barack Obama, 2009.

Which Barack Obama is telling the truth here? Writing as a U.S. senator from Illinois, Obama laments that there will always be a barrier—the independent media—between him and the people he serves. As a public figure, his identity will be created by reporters and critics that he cannot control, distorted by the lenses of photographers who don't answer directly to him.

Only three years later, as commander in chief, President Obama took a far more trusting tone with the media. In his earliest speeches, he promised an administration of unparalleled openness, access, and integrity. Indeed, he asserted he was running "the most transparent administration in history" just four months before Edward Snowden spilled the beans on the National Security Agency.

"The White House has effectively become a broadcast company," says Michael Shaw, publisher of Bagnewsnotes.com, a site dedicated to the analysis of news images. Shaw explains how strategically composed photos, taken by official White House photographers, travel from social media sites that are controlled by the administration to the front pages of newspapers around the world.

The press publishes the official White House photographs because independent photographers and videographers are increasingly barred from covering the president. This practice has diminished the power of the independent media as an exclusive distribution channel while empowering official photographers such as Pete Souza, who are on the presidential payroll.

And so, says Shaw, the public has been fed a steady diet of whatever kind of president the news cycle demands. When conspiracy theorists questioned Obama's patriotism, we saw images of Obama the American everyman. To celebrate the anniversary of Rosa Parks' 1955 refusal to move to the back of a public bus in Montgomery, Alabama, we saw Obama reenact her famous image. Time and again, we see Obama striking poses out of John F. Kennedy's repertoire. The official White House photographers have created a presidential identity for every conceivable occasion — as long as the image is flattering, and almost always, larger than life.

While presidents have always sought to control their image, Shaw and many in the press say that Obama has restricted media access to an unparalleled degree. As the AP's director of photography wrote last year in The New York Times, the Obama administration has "systematically tried to bypass the media by releasing a sanitized visual record of his activities through official photographs and videos, at the expense of independent journalistic access."

Media boycotts of official photographs have been ineffective in persuading the president to live up to his promise of transparency. It is only by a tradition of public openness, not law, that photographers have enjoyed access to the official business of the president. So we could revert to the practice before the JFK administration, when photographers were mostly kept away from the inner workings of the White House.

Short of generating public outrage, there is little the independent media can do. "Because the White House can distribute directly through all these different new and old media channels," says Shaw, "there's really not much downside to it, there's not much accountability."

All over the world, heads of state are producing idealized versions of their own identities on social media, a technology that empowers leaders every bit as much as the rest of us. Heads of state and politicians are increasingly free to project their own self-image directly to the public, with less accountability than ever from an independent press. From the White House on YouTube to Ten Downing Street on Flickr to Bashar al-Assad's Instagram page, we may never see our politicians in the way that we did just a few years ago.

Runs 11:57.

Produced, shot, and edited by Todd Krainin.

Go to http://reason.com/reasontv/2014/05/09/reality-show-president-inside-the-white for downloadable versions and subscribe to ReasonTV's YouTube Channel to receive notifications when new material goes live.

barack obama (us president)
,
white house (building)
,
white house press secretary (government office or title)
,
white house press corps (literature subject)
,
jay carney (politician)
,
pete souza
,
photography (invention)
,
photojournalism (award discipline)
,
propaganda
,
michael shaw
,
todd krainin
,
libertarian
,
bag news notes
,
reason (periodical)
,
charles dharapak
,
stephen crowley
,
president of the united states (ontology class)
,
news broadcasting (tv genre)
    Thumbnail for Michael Shaw on Crafting the President's Image5:44
    Michael Shaw on Crafting the President's Image
    ReasonVids
    1039 views
    Thumbnail for Nanny of The Month, May 2010: Anti-Raw-Milk Crusader Stephanie Rose1:14
    Nanny of The Month, May 2010: Anti-Raw-Milk Crusader Stephanie Rose
    ReasonVids
    880 views
    Thumbnail for Brennan recognizes this face... #Bones #EmilyDeschanel #TemperanceBrennan #Shorts | Peacock0:59
    Brennan recognizes this face... #Bones #EmilyDeschanel #TemperanceBrennan #Shorts | Peacock
    invidious
    233 views
    Thumbnail for How TV's 'Dallas' Won the Cold War2:46
    How TV's 'Dallas' Won the Cold War
    ReasonVids
    1056 views
    Thumbnail for Rapid Mineralization by Water Flow in the manner of weeks and months rises questions how old mineral deposits (like stalagmites/stalactites) really are1:35
    Rapid Mineralization by Water Flow in the manner of weeks and months rises questions how old mineral deposits (like stalagmites/stalactites) really are
    bestofsaidit
    777 views
    Thumbnail for The Terror of the Black Water Mist | MasakoX11:20
    The Terror of the Black Water Mist | MasakoX
    invidious
    353 views
    Thumbnail for Average American wife1:20
    Average American wife
    bestofupgoat
    205 views
    Thumbnail for Will The Libertarian Party Seize Its Moment?0:42
    Will The Libertarian Party Seize Its Moment?
    ReasonVids
    896 views
    Thumbnail for Adam Carolla on Taxes, Drugs, and More at Reason.tv!0:21
    Adam Carolla on Taxes, Drugs, and More at Reason.tv!
    ReasonVids
    991 views
    Thumbnail for How India ‘Deceive’ Pakistan Air Force With 'Dummy Aircraft' To Cover BrahMos During Op Sindoor? | DNAIndiaNews5:28
    How India ‘Deceive’ Pakistan Air Force With 'Dummy Aircraft' To Cover BrahMos During Op Sindoor? | DNAIndiaNews
    invidious
    154 views
    Thumbnail for What the Chesa Boudin Recall Means for America10:25
    What the Chesa Boudin Recall Means for America
    ReasonVids
    1078 views
    Thumbnail for Halo 4 Gameplay Walkthrough Part 1 - Campaign Mission 1 - Dawn (H4) | theRadBrad25:00
    Halo 4 Gameplay Walkthrough Part 1 - Campaign Mission 1 - Dawn (H4) | theRadBrad
    invidious
    408 views
    Thumbnail for Latin America Needs Free Trade & Drug Legalization: Q&A with WSJ's Mary Anastasia O'Grady6:13
    Latin America Needs Free Trade & Drug Legalization: Q&A with WSJ's Mary Anastasia O'Grady
    ReasonVids
    987 views
    Thumbnail for How A Tranquilizer Works 💉 | Zack D. Films0:29
    How A Tranquilizer Works 💉 | Zack D. Films
    invidious
    365 views
    Thumbnail for Rapper Drakeo the Ruler Was Accused of Murder. Prosecutors Used His Music as Proof of His Guilt.7:57
    Rapper Drakeo the Ruler Was Accused of Murder. Prosecutors Used His Music as Proof of His Guilt.
    ReasonVids
    965 views
    Thumbnail for When the snake hits the fan0:20
    When the snake hits the fan
    AOUisgay
    583 views
    Thumbnail for ‘Memba Jump Scare Videos being A Thing? (Don’t Worry. The Video Has No Audio)0:07
    ‘Memba Jump Scare Videos being A Thing? (Don’t Worry. The Video Has No Audio)
    AOUisgay
    512 views
    Thumbnail for Every man's dream basement1:01
    Every man's dream basement
    bestofupgoat
    190 views
    Thumbnail for Cinayetin Çözülmesine Geri Sayım! Narin'in Katili Ortaya Çıkıyor! #CANLI | CNN TÜRK1:07:55
    Cinayetin Çözülmesine Geri Sayım! Narin'in Katili Ortaya Çıkıyor! #CANLI | CNN TÜRK
    invidious
    179 views
    Thumbnail for Obamacare, Mandates and Regulatory Confusion: Reason-Rupe Poll Results with Emily Ekins6:39
    Obamacare, Mandates and Regulatory Confusion: Reason-Rupe Poll Results with Emily Ekins
    ReasonVids
    917 views
    Thumbnail for Elevate your holiday dessert table with these CHOCOLATE PINECONES! | Little Remy Food 🐭🍝0:21
    Elevate your holiday dessert table with these CHOCOLATE PINECONES! | Little Remy Food 🐭🍝
    invidious
    166 views
    Thumbnail for Final Countdown to Government Shutdown!1:36
    Final Countdown to Government Shutdown!
    ReasonVids
    820 views
    Thumbnail for Stossel: Eye Test Innovators vs. Bottleneckers4:12
    Stossel: Eye Test Innovators vs. Bottleneckers
    ReasonVids
    920 views
    Thumbnail for Obama's Foreign Policy Approval Plummets, Americans Oppose Unilateral Syria Intervention3:43
    Obama's Foreign Policy Approval Plummets, Americans Oppose Unilateral Syria Intervention
    ReasonVids
    1098 views
    Thumbnail for Stimulus, Obamacare & The New Republic: May 2013 Reason Mag Preview with Matt Welch and Kennedy3:26
    Stimulus, Obamacare & The New Republic: May 2013 Reason Mag Preview with Matt Welch and Kennedy
    ReasonVids
    914 views

points

Permalink
Reply
barack obama (us president)
,
white house (building)
,
white house press secretary (government office or title)
,
white house press corps (literature subject)
,
jay carney (politician)
,
pete souza
,
photography (invention)
,
photojournalism (award discipline)
,
propaganda
,
michael shaw
,
todd krainin
,
libertarian
,
bag news notes
,
reason (periodical)
,
charles dharapak
,
stephen crowley
,
president of the united states (ontology class)
,
news broadcasting (tv genre)
TOS  •  Add Keywords  •  Donate  •   Analytics  •   DMCA  •   Puzzle