• [ network ]
  • goatmatrix.net
  • gvid.tv
  • img.gvid.tv
  • speedy.gvid.tv
  • apps.gvid.tv
HomeUploadUpload DirectHotlinkRandomAbouttheme toggle
Expand

Impossible Foods: Capitalism is The Most Powerful Lever to Fight Climate Change

Views:913
@ReasonVids

Impossible Foods says that animal agriculture is a leading cause of climate change. Instead of trying to pass laws to ban meat, they provided tasty, plant-based alternatives.
----------------
Subscribe to our YouTube channel: https://www.youtube.com/ReasonTV?sub...
Like us on Facebook: https://www.facebook.com/Reason.Magaz...
Follow us on Twitter: https://twitter.com/reason

Reason is the planet's leading source of news, politics, and culture from a libertarian perspective. Go to reason.com for a point of view you won't get from legacy media and old left-right opinion magazines.
----------------
"We don't have time to wait for an international consensus on something as disastrous as climate change. We need to employ every single lever at our disposal. And frankly, that includes one of the most powerful levels we have, which is capitalism and consumer choice," Rachel Konrad, the Chief Communications Officer of Impossible Foods, told Reason at the Consumer Electronic Show in January 2020.

Impossible Foods creates plant-based alternatives to meat. Its first product, the Impossible Burger, closely approximates the look, texture, and taste of traditional ground beef by using some of the same molecules found in animal meat, but extracting them from plants instead. It debuted in July of 2016 and is now sold in roughly 17,000 restaurants worldwide. Konrad says that the company was founded with the explicit mission to save the world from "the disaster of climate change."

You can buy Impossible products at Dunkin Donuts, White Castle, Burger King, Whole Foods, Qdoba, Red Robin, and other restaurants. For now, it's significantly more expensive than traditional meat, but Konrad says that will change.

"The impossible burger uses about 80% less water, about 90% less energy, and about 95% less land compared to most traditional beef production …over the long term that pushes the cost for us, and ultimately for the consumer, down."

Konrad says Impossible Foods creates new products based on their potential environmental and public health impacts. Their first priority was beef, but at CES in January of this year, the company announced its launched of Impossible Pork and Impossible Sausage.

Impossible Pork, Sausage, and Burger cook and taste very similarly to real meat. The company's key innovation here is heme, the same protein that makes blood red, which allows its simulated meat to "bleed" and sear like a beef burger. Impossible Foods isolated the protein from soybeans, and developed a genetic engineering process to manufacture it in bulk.

The meat industry has responded to its plant-based competition by pushing for labeling laws that clarify that Impossible Foods' and similar companies' products aren't the real thing, on the grounds that consumers might be confused about what they're actually buying.

Konrad isn't buying that criticism, saying, "that's obviously complete bullshit. Consumers are absolutely certain of what they're buying when they buy our product, which is why we've seen such stratospheric growth."

Speaking fondly of economic growth in any capacity is exceedingly rare among climate activists, where capitalism is largely seen a major contributor to climate change. Impossible Foods takes the opposite position there. While Konrad says she has some issues with capitalism, "the reality is that we don't have time to shift the economic system in the entire world in order to fix it, in order to then fix climate change… we need to leverage every single thing that we can. And I don't know if you're going to find a more powerful lever right now, than capitalism, consumer demand, and consumer's rational behavior."

Produced by Justin Monticello and John Osterhoudt

libertarian
,
reason magazine
,
reason.com
,
reason.tv
,
reasontv
    Thumbnail for Should the Government Break Up Big Tech? A Soho Forum Debate1:24:26
    Should the Government Break Up Big Tech? A Soho Forum Debate
    ReasonVids
    858 views
    Thumbnail for Boil in human excrement 1:17
    Boil in human excrement
    bestofupgoat
    195 views
    Thumbnail for No officer I would never hit a cyclist | FunnyMemeSpot0:11
    No officer I would never hit a cyclist | FunnyMemeSpot
    invidious
    135 views
    Thumbnail for There ain't no such thing as a "free" tier | Fireship3:29
    There ain't no such thing as a "free" tier | Fireship
    invidious
    373 views
    Thumbnail for [🔴이슈를 켜라] 尹, 17일 탈당 선언…"백의종군할 것, 김문수에 힘 모아달라" / 채널A | 채널A News10:55:34
    [🔴이슈를 켜라] 尹, 17일 탈당 선언…"백의종군할 것, 김문수에 힘 모아달라" / 채널A | 채널A News
    invidious
    59 views
    Thumbnail for i'm back | Markiplier7:40
    i'm back | Markiplier
    invidious
    536 views
    Thumbnail for Why We Shouldn’t Fear a Climate Apocalypse58:06
    Why We Shouldn’t Fear a Climate Apocalypse
    ReasonVids
    1166 views
    Thumbnail for Make This Block Of Ice Disappear | Full Task | Taskmaster | Taskmaster12:20
    Make This Block Of Ice Disappear | Full Task | Taskmaster | Taskmaster
    invidious
    258 views
    Thumbnail for Climate retards vandalise Stonehenge to save the world from deadly manmade climate change0:44
    Climate retards vandalise Stonehenge to save the world from deadly manmade climate change
    bestofupgoat
    255 views
    Thumbnail for البث المباشر للحلقة 160من برنامج Sport mix | Sans Gants1:10:41
    البث المباشر للحلقة 160من برنامج Sport mix | Sans Gants
    invidious
    133 views
    Thumbnail for In Japan, simple food is the best food | Japan Eat1:00
    In Japan, simple food is the best food | Japan Eat
    invidious
    198 views
    Thumbnail for PixelCanvas.io | Kekistan - Iron Cross - Communism | PixelCanvas.io1:40
    PixelCanvas.io | Kekistan - Iron Cross - Communism | PixelCanvas.io
    invidious
    30 views
    Thumbnail for Can You Figure Out How The NO₂ Fountain Works? | The Action Lab5:12
    Can You Figure Out How The NO₂ Fountain Works? | The Action Lab
    invidious
    442 views
    Thumbnail for Laura Loomer's Dirty Bloomers | Mister Metokur Archives NOT JIM14:24
    Laura Loomer's Dirty Bloomers | Mister Metokur Archives NOT JIM
    invidious
    448 views
    Thumbnail for The New China: A look at what 2030 might look like for the West3:21
    The New China: A look at what 2030 might look like for the West
    bestofsaidit
    735 views
    Thumbnail for Wikipedia Spends $31 Million on "Racial Equity" in 2024 | Bryan Lunduke15:51
    Wikipedia Spends $31 Million on "Racial Equity" in 2024 | Bryan Lunduke
    invidious
    185 views
    Thumbnail for The Case for Optimism about Trump's Presidency1:27:16
    The Case for Optimism about Trump's Presidency
    ReasonVids
    816 views
    Thumbnail for Romanian Electricians0:46
    Romanian Electricians
    bestofupgoat
    599 views
    Thumbnail for Randy Barnett: Increasing Freedom Through "Our Republican Constitution"1:03:41
    Randy Barnett: Increasing Freedom Through "Our Republican Constitution"
    ReasonVids
    810 views
    Thumbnail for Gary Johnson on Trump, the Presidential Election, and Life as a Pot Company CEO18:41
    Gary Johnson on Trump, the Presidential Election, and Life as a Pot Company CEO
    ReasonVids
    989 views
    Thumbnail for Klaus Grabowski molested and murdered a 7 year old girl in 1981 in Germany. Marianne Bachmeier, the girl's mother, smuggled a handgun into the courtroom and shot Grabowski 5 times, killing him instantly.0:23
    Klaus Grabowski molested and murdered a 7 year old girl in 1981 in Germany. Marianne Bachmeier, the girl's mother, smuggled a handgun into the courtroom and shot Grabowski 5 times, killing him instantly.
    bestofvoatxyz
    630 views
    Thumbnail for Popular mechanics for kids - Here's what happens when you impale a cockroach on a plasma stick.0:10
    Popular mechanics for kids - Here's what happens when you impale a cockroach on a plasma stick.
    bestofupgoat
    548 views
    Thumbnail for Does it Take a Hurricane to Reform the Schools? Q&A with Louisiana Schools' Chief Paul Pastorek2:04
    Does it Take a Hurricane to Reform the Schools? Q&A with Louisiana Schools' Chief Paul Pastorek
    ReasonVids
    954 views
    Thumbnail for A Jewish woman talks about the Jews1:34
    A Jewish woman talks about the Jews
    AOU
    1987 views
    Thumbnail for 【特別ゲストあり】超難問を突破せよ。特別番組 いれいすクイズミリオネア【いれいすファンミーティング】 | いれいす【公式】1:53:09
    【特別ゲストあり】超難問を突破せよ。特別番組 いれいすクイズミリオネア【いれいすファンミーティング】 | いれいす【公式】
    invidious
    131 views

points

Permalink
Reply
libertarian
,
reason magazine
,
reason.com
,
reason.tv
,
reasontv
TOS  •  Add Keywords  •  Donate  •   Analytics  •   DMCA  •   Puzzle