Media Manipulation and Unconventional Marketing: Author Ryan Holiday on "Trust Me I'm Lying"

"I've manufactured controversies, done stunts, planted fake stories," says Ryan Holiday, media strategist and author of new book, Trust Me I'm Lying: Confessions of a Media Manipulator.

Holiday sat down with ReasonTV's Tracy Oppenheimer to talk about his own experiences manipulating the media for clients like Tucker Max, and the insight he's since gained into the new world of journalism.

"There's no question that I think it's great that people have access to publishing in a way they have never had before, but there is the law of unintended consequences and what that's done in this case is make misinformation a lot easier," says Holiday, "we've embraced this new technology, but we haven't erected any defenses, made any changes or changed how we consume the news, or believe what we read based on these changes."

About 7:50 minutes

Produced by Tracy Oppenheimer. Shot by Mark Wagner and Sharif Matar.

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