The Sounds of Capitalism: Kennedy Talks with Ethnomusicology Professor Tim Taylor

Reason's Kennedy (also a special correspondent for Fox Business' Stossel) interviews UCLA ethnomusicology professor Tim Taylor live at the Reason TV, LA, studio.

From the writeup of Taylor's The Sounds of Capitalism: Advertising, Music, and the Conquest of Culture:

From the early days of radio through the rise of television after World War II to the present, music has been used more and more often to sell goods and establish brand identities. And since at least the 1920s, songs originally written for commercials have become popular songs, and songs written for a popular audience have become irrevocably associated with specific brands and products. Today, musicians move flexibly between the music and advertising worlds, while the line between commercial messages and popular music has become increasingly blurred.  

The Sounds of Capitalism is the untold story of this infectious part of our musical culture. Here, Timothy D. Taylor tracks the use of music in American advertising for nearly a century, from variety shows like The Clicquot Club Eskimosto the rise of the jingle, the postwar rise in consumerism and the more complete fusion of popular music and consumption in the 1980s and after.