Businesses need to advertise to survive. For small businesses, signs are their most effective and least expensive option. The city of Sacramento, Calif. is threatening the owners of a small independent gym with fines of up to $1000 a day simply for using a sandwich board to advertise their business. Without their sandwich board, the Fears have already lost countless customers. So the Fears and the Institute for Justice are fighting to protect their gym and the First Amendment right of every business to communicate with the public.
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